Building presence in an online shopping website: the role of website quality

Gao, W; Li, X

Li, X (reprint author), Shanghai Jiao Tong Univ, Antai Coll Econ & Management, 1954 Huashan Rd, Shanghai 200030, Peoples R China.

BEHAVIOUR & INFORMATION TECHNOLOGY, 2019; 38 (1): 28

Abstract

This study explores how sellers' website quality influences buyers' perceived presence, which in turn affects website identification and purchase inte......

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