Gastromotive dining: Using experiential multisensory dining to engage customers

Youssef, J; Spence, C

Spence, C (通讯作者),Univ Oxford, Dept Expt Psychol, New Radcliffe House, Oxford OX2 6BW, England.

INTERNATIONAL JOURNAL OF GASTRONOMY AND FOOD SCIENCE, 2023; 31 ():

Abstract

We live in an 'experience economy', in which consumers value the experiences offered by brands in some cases seemingly over the utility of the goods o......

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