The sport management industry is growing by leaps and bounds, with an explosion in research projects, texts, and university programs. As the field continues to rapidly evolve, its imperative for sport managers to keep abreast of the latest developments. The Journal of Sport Management (JSM) is your key to staying on top of current issues and trends in this dynamic field. The official journal of the North American Society for Sport Management, JSM brings you thought-provoking editorials, research articles, and reviews that examine how management theory applies to sport, exercise, dance, and play.