Reputational intelligence: innovating brand management through social media data

Casado-Molina, AM; Ramos, CMQ; Rojas-de-Gracia, MM; Sanchez, JIP

Casado-Molina, AM (reprint author), Univ Malaga, Dept Econ & Business Adm, Malaga, Spain.; Casado-Molina, AM (reprint author), Univ Algarve, Sch Management Hospitality & Tourism, Faro, Portugal.

INDUSTRIAL MANAGEMENT & DATA SYSTEMS, 2019; 120 (1): 40

Abstract

Purpose Companies are currently facing the challenge of understanding how their business is affected by the large volume of opinions continually gener......

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