Product differentiation and brand building: a hedonic analysis of yogurt price in China

Chen, B; Zhang, XH; Zhou, QJ

Zhou, QJ (corresponding author), Beijing Technol & Business Univ, Sch Econ, 33 Fucheng Rd, Beijing 102488, Peoples R China.

INTERNATIONAL FOOD AND AGRIBUSINESS MANAGEMENT REVIEW, 2021; 24 (3): 481

Abstract

The Chinese yogurt market has seen strong growth in recent years. To meet consumers' diverse demand, yogurt manufacturers have invested substantially ......

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