Real estate advertising campaigns in the context of natural hazards: Evidence from the Wenchuan earthquake

Yin, L; Wang, L; Huang, LF; Wang, JX; Xu, H; Deng, ML

Wang, L (reprint author), Chongqing Univ, Sch Construct Management & Real Estate, Chongqing, Peoples R China.

DISASTER PREVENTION AND MANAGEMENT, 2019; 28 (2): 183

Abstract

Purpose The purpose of this paper is to examine how advertising is used by real estate companies as an instrument for managing the adverse effects of ......

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