Multimedia ad exposure scale: measuring short-term impact of online ad exposure

Oguz, EA; Strle, G; Kosir, A

Oguz, EA (通讯作者),Univ Ljubljana, Fac Elect Engn, User adapted Commun & Ambient Intelligence Lab, Trzaska cesta 25, Ljubljana 1001, Slovenia.;Oguz, EA (通讯作者),Nielsen Lab doo, Obrtniska ul 15, Koper 6000, Slovenia.

MULTIMEDIA TOOLS AND APPLICATIONS, 2023; 82 (25): 38421

Abstract

The shift toward fragmented and ubiquitous use of multimedia poses several challenges to our understanding and assessment of multimedia exposure and i......

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