Building Consumer-Oriented CSR Differentiation Strategy

Li, JH; Zhang, F; Sun, SW

Sun, SW (reprint author), Beijing Inst Technol, Sch Management & Econ, Beijing 100081, Peoples R China.; Sun, SW (reprint author), Sustainable Dev Res Inst Econ & Soc Beijing, Beijing 100081, Peoples R China.

SUSTAINABILITY, 2019; 11 (3):

Abstract

In a fierce competitive industry, firms conducting a corporate social responsibility (CSR) differentiation strategy can build a relative advantage. Ho......

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