A novel perspective to enhance the role of TPB in predicting green travel: the moderation of affective-cognitive congruence of attitudes

Fu, XM

Fu, XM (corresponding author), Shandong Univ, Sch Management, 27 South Shanda Rd, Jinan 250100, Peoples R China.

TRANSPORTATION, ; ():

Abstract

Successful and sustained interventions to obtain travel behavior change would be achieved based on a thorough understanding of individual's decision-m......

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