Transformative city branding for policy change: The case of Seoul's participatory branding

Joo, YM; Seo, B

Joo, YM (reprint author), Natl Univ Singapore, Lee Kuan Yew Sch Publ Policy, 469C Bukit Timah Rd, Singapore 259772, Singapore.

ENVIRONMENT AND PLANNING C-POLITICS AND SPACE, 2018; 36 (2): 239

Abstract

City branding has been widely adopted by entrepreneurial local governments to strengthen city identities and to attract global attention amid intensif......

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