THE EFFECTS OF PARTICIPATING IN A PHYSICIAN-DRIVEN ONLINE HEALTH COMMUNITY IN MANAGING CHRONIC DISEASE: EVIDENCE FROM TWO NATURAL EXPERIMENTS

Liu, QQB; Liu, XX; Guo, XT

Liu, XX (corresponding author), Xi An Jiao Tong Univ, Sch Management, Xian 710049, Peoples R China.; Liu, XX; Guo, XT (corresponding author), Harbin Inst Technol, Sch Management, Harbin 150080, Peoples R China.

MIS QUARTERLY, 2020; 44 (1): 391

Abstract

This research examines physician-driven online health communities (OHC), a social media application in healthcare that engages both patients and physi......

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