Sequential effects in preference decision: Prior preference assimilates current preference

Chang, S; Kim, CY; Cho, YS

Cho, YS (reprint author), Korea Univ, Dept Psychol, Seoul, South Korea.

PLOS ONE, 2017; 12 (8):

Abstract

An important factor affecting preference formation is the context in which that preference decision takes place. The current research examined whether......

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