Playtime Measurement With Survival Analysis

Viljanen, M; Airola, A; Heikkonen, J; Pahikkala, T

Viljanen, M (reprint author), Univ Turku, Dept Future Technol, Turku 20014, Finland.

IEEE TRANSACTIONS ON GAMES, 2018; 10 (2): 128

Abstract

Maximizing product use is a central goal of many businesses, which makes retention and monetization two central analytics metrics in games. Player ret......

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