Impacts of Pokemon GO on route and mode choice decisions: exploring the potential for integrating augmented reality, gamification, and social components in mobile apps to influence travel decisions

Guo, YT; Peeta, S; Agrawal, S; Benedyk, I

Guo, YT (corresponding author), Tongji Univ, Minist Educ, Dept Traff Engn, 4800 Caoan Rd, Shanghai 201804, Peoples R China.; Guo, YT (corresponding author), Tongji Univ, Minist Educ, Key Lab Rd & Traff Engn, 4800 Caoan Rd, Shanghai 201804, Peoples R China.; Guo, YT (corresponding author), Univ Hawaii Manoa, Dept Civil & Environm Engn, 2500 Campus Rd, Honolulu, HI 96822 USA.

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Abstract

This study aims to understand the impacts of Pokemon GO, a popular location-based augmented reality (AR) mobile gaming app, on route and mode choices.......

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