A comparison between structural equation modelling (SEM) and Bayesian SEM approaches on in-store behaviour

Ong, FS; Khong, KW; Yeoh, KK; Syuhaily, O; Nor, OM

Khong, KW (reprint author), Univ Nottingham, Univ Nottingham Malaysia Campus, Business Sch, Semenyih, Malaysia.

INDUSTRIAL MANAGEMENT & DATA SYSTEMS, 2018; 118 (1): 41

Abstract

Purpose - The purpose of this paper is to examine the effects of atmospherics and affective state on shoppers' in-store behaviour using the two approa......

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