Effect of Social Environment on Brand Recall in Sports Video Games

Leng, HK; Rozmand, IM; Low, YH; Phua, YXP

Leng, HK (corresponding author), Nanyang Technol Univ, Singapore, Singapore.

INTERNATIONAL JOURNAL OF GAMING AND COMPUTER-MEDIATED SIMULATIONS, 2021; 13 (1): 1

Abstract

Studies have shown that in-game advertisements can be effective. However, these studies typically examine single player scenarios. This study aimed to......

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