Controlled experimentation in continuous experimentation: Knowledge and challenges

Auer, F; Ros, R; Kaltenbrunner, L; Runeson, P; Felderer, M

Auer, F (corresponding author), Univ Innsbruck, Innsbruck, Austria.; Ros, R (corresponding author), Lund Univ, Lund, Sweden.

INFORMATION AND SOFTWARE TECHNOLOGY, 2021; 134 ():

Abstract

Context: Continuous experimentation and A/B testing is an established industry practice that has been researched for more than 10 years. Our aim is to......

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