The Representation of Older People in East Asian Television Advertisements

Prieler, M; Ivanov, A; Hagiwara, S

Prieler, M (reprint author), Hallym Univ, Sch Media & Commun, Dasan Hall 507,Hallym Univ Rd 1, Chunchon 24252, South Korea.

INTERNATIONAL JOURNAL OF AGING & HUMAN DEVELOPMENT, 2017; 85 (1): 67

Abstract

In this study, 432 television advertisements from Hong Kong, Japan, and South Korea were analyzed to determine their representations of older people. ......

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