Pre-launch forecasting of a pharmaceutical drug

Guseo, R; Dalla Valle, A; Furlan, C; Guidolin, M; Mortarino, C

Mortarino, C (reprint author), Univ Padua, Dept Stat Sci, Padua, Italy.

INTERNATIONAL JOURNAL OF PHARMACEUTICAL AND HEALTHCARE MARKETING, 2017; 11 (4): 412

Abstract

Purpose - The emergence of a pharmaceutical drug as a late entrant in a homogeneous category is a relevant issue for strategy implementation in the ph......

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