Understanding and Assessing Cultural Differences in Sensory Preferences

Chen, YP

Chen, YP (reprint author), Shanghai Jiao Tong Univ, Sch Agr & Biol, Shanghai, Peoples R China.

CEREAL FOODS WORLD, 2019; 64 (1):

Abstract

Food companies are increasingly global and increasingly competitive. Understanding the preferences of local consumers is part of the strategy for glob......

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