Crowdsourced promotions in doubt: Analyzing effective crowdsourced promotions

Kim, HJ; Lee, J; Chae, DK; Kim, SW

Lee, J (reprint author), Sungkyunkwan Univ, Suwon, South Korea.

INFORMATION SCIENCES, 2018; 432 (): 185

Abstract

Recently, crowdsourcing systems have been adopted for promoting products in online social networks (OSN), e.g., Twitter. We call it the crowdsourced p......

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