How gamification drives consumer citizenship behaviour: The role of perceived gamification affordances

Xu, JH; Du, HS; Shen, KN; Zhang, DP

Du, HS; Zhang, DP (通讯作者)，Guangdong Univ Technol, Sch Management, Guangzhou, Peoples R China.

INTERNATIONAL JOURNAL OF INFORMATION MANAGEMENT, 2022; 64 ():

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