Investigating the Effects of Dimension-Specific Sentiments on Product Sales: The Perspective of Sentiment Preferences

Jiang, CQ; Wang, JF; Tang, Q; Lyu, XZ

Wang, JF (corresponding author), Hefei Univ Technol, Sch Management, Hefei, Peoples R China.

JOURNAL OF THE ASSOCIATION FOR INFORMATION SYSTEMS, 2021; 22 (2): 459

Abstract

While the literature has reached a consensus on the awareness effect of online word-of-mouth (eWOM), this paper studies its persuasive effect-specific......

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