Customer-to-customer co-creation practices in tourism: Lessons from Customer-Dominant logic

Rihova, I; Buhalis, D; Gouthro, MB; Moital, M

Rihova, I (reprint author), Bournemouth Univ, John Kent Inst Tourism, Dorset House,Talbot Campus, Poole BH12 5BB, Dorset, England.; Rihova, I (reprint author), Edinburgh Napier Univ, Business Sch, Craiglock Hart Campus, Edinburgh EH14 1DJ, Midlothian, Sco

TOURISM MANAGEMENT, 2018; 67 (): 362

Abstract

This study aims to explore specific customer-to-customer (C2C) co-creation practices and related value outcomes in tourism. The importance of C2C co-c......

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