Review credibility as a safeguard against fakery: the case of Amazon

Jabr, W

Jabr, W (corresponding author), Penn State Univ, Supply Chain & Informat Syst, University Pk, PA 16802 USA.

EUROPEAN JOURNAL OF INFORMATION SYSTEMS, ; ():

Abstract

Online reviews remain a reliable source for customers when making purchase decisions. Yet, the pervasiveness of fake reviews jeopardises this reliabil......

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