Retailer's channel structure choice: Online channel, offline channel, or dual channels?

Zhang, P; He, Y; Shi, CM

He, Y (reprint author), Southeast Univ, Sch Econ & Management, Nanjing 210096, Jiangsu, Peoples R China.

INTERNATIONAL JOURNAL OF PRODUCTION ECONOMICS, 2017; 191 ( ): 37

Abstract

Extensive research has been done on a manufacturer's channel structure choice. In this paper, we study a retailer's channel structure choice and prici......

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