How does consumer-to-consumer community interaction affect brand trust?

Tabish, M; Yu, Z; Thomas, G; Rehman, SA; Tanveer, M

Tabish, M (通讯作者)，Inst Business Management, Karachi, Pakistan.;Yu, Z (通讯作者)，Changan Univ, Sch Econ & Management, Xian, Peoples R China.;Yu, Z (通讯作者)，ILMA Univ, Dept Business Adm, Karachi, Pakistan.;Tanveer, M (通讯作者)，Imam Mohammad Ibn Saud Islamic Univ IMSIU, Business Adm Dept, Riyadh, Saudi Arabia.

FRONTIERS IN ENVIRONMENTAL SCIENCE, 2022; 10 ():

Abstract

This article seeks to study how the extensive usage of social networking sites (SNSs) and interaction in consumer-to-consumer (C2C) communities influe......

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