Constraint-based and dedication-based mechanisms for encouraging online self-disclosure: Is personalization the only thing that matters?

Shih, HP; Lai, KH; Cheng, TCE

Shih, HP (reprint author), Hsuan Chuang Univ, Dept Informat Management, Hsinchu, Taiwan.

EUROPEAN JOURNAL OF INFORMATION SYSTEMS, 2017; 26 (4): 432

Abstract

Consumer-generated self-disclosure is better than firm-generated advertising and sales reports in increasing contact opportunities and also more credi......

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