The Loss-Averse Retailer's Order Decisions Under Risk Management

Chan, FTS; Xu, XS

Xu, XS (reprint author), Binzhou Univ, Coll Sci, Binzhou 256600, Peoples R China.

MATHEMATICS, 2019; 7 (7):

Abstract

This paper characterizes the retailer's loss aversion by introducing a loss aversion coefficient and proposes a new loss aversion utility function for......

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