Examining the Adoption of Online-to-Offline (O2O): Facilitating and Impeding Factors

Ram, J; Manoharan, A; Sun, SY

Ram, J (corresponding author), Excelia Grp, La Rochelle, France.

DATA BASE FOR ADVANCES IN INFORMATION SYSTEMS, 2021; 52 (1): 10

Abstract

The online-to-offline (O2O) business model is rapidly growing among organizations, yet current knowledge on O2O adoption is predominantly individual f......

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