Chinese consumer preferences for organic labels on Oolong tea: evidence from a choice experiment

Yang, XK; Chen, QH; Lin, NM; Han, MZ; Chen, Q; Zheng, QQ; Bin, G; Liu, FB; Xu, ZY

Xu, ZY (corresponding author), Fujian Agr & Forestry Univ, Coll Management, Fuzhou 350002, Peoples R China.; Chen, Q (corresponding author), Fujian Agr & Forestry Univ, Coll Econ, Fuzhou 350002, Peoples R China.; Xu, ZY (corresponding author), Fujian Social Sci Res Base, Res Ctr Ecol Civilizat, Fuzhou 350002, Peoples R China.; Xu, ZY (corresponding author), South China Univ Technol, Sch Business Adm, Guangzhou 510641, Peoples R China.

INTERNATIONAL FOOD AND AGRIBUSINESS MANAGEMENT REVIEW, 2021; 24 (3): 545

Abstract

Repeated food scandals in China have prompted growing consumer consciousness on food safety and health. Organic food, considered to be of higher quali......

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