Building consumer trust in online food marketplaces: the role of WeChat marketing

Tan, S; Chen, WP

Chen, WP (corresponding author), Renmin Univ China, Sch Agr Econ & Rural Dev, 59 Zhongguancun St, Beijing 100872, Peoples R China.

INTERNATIONAL FOOD AND AGRIBUSINESS MANAGEMENT REVIEW, 2021; 24 (5): 845

Abstract

Consumer trust receives high attention in food marketplaces, however, little research focuses on how to build consumer trust in the online context. Dr......

Full Text Link