Consumers' food control risk attitude for blockchain traceable information seeking: Evidence from fresh fruit buyers in China

Zhai, QQ; Sher, A; Li, Q; Chen, C

Chen, C (通讯作者),Nanjing Agr Univ, Coll Econ & Management, Nanjing, Peoples R China.

FRONTIERS IN SUSTAINABLE FOOD SYSTEMS, 2022; 6 ():

Abstract

The blockchain-based traceability in agri-food marketing has brought a disruptive paradigm shift by removing the inherent information asymmetry proble......

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