How the intensity of the immersive experience impels the extent of Social Streaming App dependency? An empirical assessment with mediation and moderation effects

Xu, XY; Tayyab, SMU

Tayyab, SMU (corresponding author), McGill Univ, Desautels Fac Management, 1001 Rue Sherbrooke Guest, Montreal, PQ H3A 1G5, Canada.

TELEMATICS AND INFORMATICS, 2021; 63 ():

Abstract

With the rapid growth and popularity of Social Streaming Apps (SSAs) worldwide, it is valuable for scholars to understand the links between immersive ......

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