Checkpoints in New Product Development

Li, JS; Zhang, D; Liu, LP

Liu, LP (corresponding author), Nanjing Normal Univ, Sch Business, 1st Wenyuan Rd, Nanjing, Peoples R China.

ENGINEERING MANAGEMENT JOURNAL, 2020; 32 (4): 283

Abstract

Outsourcing the development of new products requires firms to establish strategies to monitor and control progress. We explore the value of establishi......

Full Text Link