Website Service Quality and Shopping Website Stickiness: The Mediating Effect of Website Involvement

Wu, JN; Liu, L; Cui, TT

Liu, L (reprint author), Anhui Univ Technol, Sch Management Sci & Engn, Maanshan, Anhui, Peoples R China.

SIXTEENTH WUHAN INTERNATIONAL CONFERENCE ON E-BUSINESS, 2017; ( ): 1

Abstract

Website service quality has been considered to be important to increase users' stickiness toward website in online shopping context. However, the unde......

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