On optimal preference diffusion over social networks

Long, C; Chen, AH; Pengcharoen, P; Wong, RCW

Long, C (corresponding author), Nanyang Technol Univ, Sch Comp Sci & Engn, Singapore, Singapore.

INFORMATION SYSTEMS, 2020; 88 ():

Abstract

It was well observed that a user's preference over a product changes based on his/her friends' preferences, and this phenomenon is called "preference ......

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