Relationship Marketing Orientation on Relationship Learning in Agricultural Products Channel: The Mediating Effect of Relationship State

Zhan, ZF; Wang, H

Wang, H (reprint author), Hunan Univ Chinese Med, Sch Humanities & Management, Changsha 410208, Hunan, Peoples R China.

REVISTA DE LA FACULTAD DE AGRONOMIA DE LA UNIVERSIDAD DEL ZULIA, 2019; 36 (5): 1364

Abstract

In the dynamic and changing environment, agricultural products enterprises have to start relationship learning through the distribution channel. This ......

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