Understanding Users' Switching Between Social Media Platforms: A PPM Perspective

Zhou, T

Zhou, T (corresponding author), Hangzhou Dianzi Univ, Sch Management, Hangzhou, Peoples R China.

INTERNATIONAL JOURNAL OF INFORMATION SYSTEMS IN THE SERVICE SECTOR, 2021; 13 (1): 54

Abstract

Social media such as micro-blogs and social networking sites are popular among users. Due to the intense competition, it is crucial for social media p......

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