Impact of Managerial Responses on Product Sales: Examining the Moderating Role of Competitive Intensity and Market Position

Huang, YL; Jin, Y; Huang, JH

Huang, YL (corresponding author), Tsinghua Univ, Res Ctr Contemporary Management, Beijing, Peoples R China.

JOURNAL OF THE ASSOCIATION FOR INFORMATION SYSTEMS, 2021; 22 (2): 544

Abstract

Online review platforms have become very popular in recent years, generating massive numbers of online reviews and thus enticing numerous enterprises ......

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