The Influence of Visual Features in Product Images on Sales Volume: A Machine Learning Approach to Extract Color and Deep Learning Super Sampling Features

Hou, M; Tang, Y

Hou, M (通讯作者),Zhejiang Gongshang Univ, Sch Business Adm MBA, Hangzhou 310018, Peoples R China.

TRAITEMENT DU SIGNAL, 2023; 40 (4): 1469

Abstract

With the rise in online shopping, the role of product images in shaping consumer purchase decisions has been accentuated. Despite burgeoning research ......

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