Boosting water conservation by improving campaign: Evidence from a field study in China

Sun, Y; Li, PN; She, SX; Eimontaite, I; Yang, B

She, SX (reprint author), Guizhou Univ Finance & Econ, Sch Business, Guiyang, Guizhou, Peoples R China.; She, SX (reprint author), Shaanxi Univ Technol, Ctr Behav & Decis, Hanzhong, Peoples R China.

URBAN WATER JOURNAL, 2018; 15 (10): 966

Abstract

Slogans advocating water conservation appear on all kinds of media. However, it is often not clear if and how much these campaigns can boost water-con......

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