It's complicated: explaining the relationship between trust, distrust, and ambivalence in online transaction relationships using polynomial regression analysis and response surface analysis

Moody, GD; Lowry, PB; Galletta, DF

Lowry, PB (reprint author), Univ Hong Kong, Fac Business & Econ, Room 804,8-F,KK Leung Bldg,Pokfulam Rd, Hong Kong, Hong Kong, Peoples R China.

EUROPEAN JOURNAL OF INFORMATION SYSTEMS, 2017; 26 (4): 379

Abstract

Trust and distrust are considered crucial elements affecting online relationships - particularly those involving electronic transactions. Although som......

Full Text Link