INTERACTIONS BETWEEN NATION BRANDING ANDCORPORATE BRANDING

Roshan, SN; Maymand, MM; Jowkar, A; Karimi, O

Roshan, SN (reprint author), Payame Noor Univ, Commercial Management, POB 19395-3697, Tehran, Iran.

JOURNAL OF FUNDAMENTAL AND APPLIED SCIENCES, 2017; 9 ( ): 842

Abstract

The aim of this article is studying interactions between nation branding and corporate brandingthroughreviewing the literature. Results show that both......

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