Green Marketing: Drivers in the Process of Buying Green Products-The Role of Green Satisfaction, Green Trust, Green WOM and Green Perceived Value

Roman-Augusto, JA; Garrido-Lecca-Vera, C; Lodeiros-Zubiria, ML; Mauricio-Andia, M

Lodeiros-Zubiria, ML (通讯作者),Univ Peruana Ciencias Aplicadas UPC, Commun Fac, Lima 15023, Peru.

SUSTAINABILITY, 2022; 14 (17):