The Effects of Corporate Social Responsibility (CSR) Fit and CSR Consistency on Company Evaluation: The Role of CSR Support

Yoo, D; Lee, J

Lee, J (reprint author), Chung Ang Univ, Sch Business Adm, 84 Heukseok Ro, Seoul 06974, South Korea.

SUSTAINABILITY, 2018; 10 (8):

Abstract

With growing interest in corporate social responsibility (CSR), companies are utilizing it as a public relation (PR) tool for corporate image change. ......

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