Multisensory experiential wine marketing

Spence, C

Spence, C (reprint author), Univ Oxford, Dept Expt Psychol, Oxford OX1 3UD, England.

FOOD QUALITY AND PREFERENCE, 2019; 71 (): 106

Abstract

The pairing of wine with music goes back a long way, starting out with commentators at first merely just using musical metaphors in order to describe ......

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