The impact of modular design and innovation on new product performance The role of product newness

Sun, HY; Lau, A

Lau, A (reprint author), Kyung Hee Univ, Sch Management, Seoul, South Korea.

JOURNAL OF MANUFACTURING TECHNOLOGY MANAGEMENT, 0; ():

Abstract

Purpose The purpose of this paper is to propose a modular product design system and a product development roadmap (PDR), which can help to improve mod......

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