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Development of Business Anthropology in China
期刊： HUMAN ORGANIZATION, 2019; 78 (2)
Chinese scholars and practitioners are embracing business anthropology (a branch of applied anthropology) in a distinctive manner that explores cultur......
Old Names Meet the New Market: An Ethnographic Study of Classic Brands in the Foodservice Industry in Shantou, China
期刊： HUMAN ORGANIZATION, 2018; 77 (1)
Revitalization of classic brands is an intriguing topic for business anthropologists, professional marketers, and managers alike. While many Western s......
